About the Founder

Jonathan Thaler is a mobile web and QR expert whose passion for the independent music community, combined with his deep technical expertise from 20 years as a systems developer for major corporations, have converged to create When I'm Mobile.

When I'm Mobile is a comprehensive website strategy designed to provide a valuable web experience for the audience, and to maintain constant access to that audience, regardless of where the browsing experience takes place. As more people are becoming comfortable with browsing the web from mobile devices, most prominently the iPhone, Jonathan is exploiting the capabilities of each device to create a rich web experience within each browsing environment.

Jonathan has created multimedia experiences for most smartphones, and fully mobile-standards-compliant versions usable by the majority of mobile browsers. The advantages this can bring to any industry are numerous.

Jonathan is the lead New York volunteer for KEXP Seattle; he works closely with the station on strategic planning for listening markets outside Seattle. In addition to these roles, Jonathan was the webmaster for Friends In Deed, a non-profit community support organization in New York; he held this position from 2000 - 2009, and continues donating his time to the organization as a consultant.

Prior to the creation of When I'm Mobile, Jonathan held various senior developer positions at Standard & Poors, Dun & Bradstreet and GartnerGroup. Jonathan is originally from Baltimore and has been a New York resident for over 25 years, beginning with his education at Columbia University.