Benefits

The benefits to your organization and your internet audience of having an excellent mobile web user experience, are too numerous to mention. Once you are using When I'm Mobile for your mobile web strategy, you will certainly discover advantages that are not even apparent yet, at this early point in the advent of the mobile web. We strive to provide a representative list here, with examples for specific industries, and we fully expect this list to grow over time...

Any Industry:

• provide a single web destination across all device types; no need for your audience to remember m.yoursite.com or mobile.yoursite.com or yoursite.mobi; the easier you make it to access and use your site the better for you and your audience


• control your mobile web presence in one place, across multiple device types, instead of building out, getting approval for, and trying to maintain separate apps for each device type


• send SMS or email linking to web page, knowing no matter where the link is clicked from (computer or phone), a usable version of the page will be presented (you can't do this with an app!)


• integrate your mobile site with other features of the user's device (mapping/location, audio, video, email, point-of-sale) while maintaining continuity of user experience (apps shut down when you move to a task outside of the app)


• provide essential information on the first page or two of the mobile site; reduce need for users to scroll down or wait for the info they are looking for to load


• fast loading of pages; we are removing the parts of the computer-oriented version of your site which take a long time to load and often won't work anyway on the phones


• audio and video streams that are prepared specifically for mobile, to replace the Flash-based versions from the main site that will not play on most mobile devices


• preservation of the character, personality and integrity of your main web experience, to entend your image properly when people are not at their computer


• ability to add and edit content on your main and mobile versions of your website, directly from the mobile device

Music industry:

• for bands and record labels, the biggest promotors are the fans, especially the superfans who just want to talk about and share the music of their favorite band. Imagine the superfan with his friends or new acquaintences at a coffee shop, bar or concert, saying "you gotta hear my favorite band."
  
  Without a When I'm Mobile site to refer to, the only follow-up is "check the band's myspace page (or website) when you get home." This eliminates the immediacy and viral marketing potential of the recommendation.
  
  With a When I'm Mobile site, anyone being told about the band can listen to audio (at no cost to the consumer), watch video, view tourdates and news, and much more, on the superfan's phone or their own phone, with no apps to download or subscription-based account with the carrier.


• Users can purchase music on the device without the huge fees required by carrier-based sales; they can download the music immediately to their device through iTunes (iPhone/iPod), or purchase CD's from Amazon (any phone). This provides a strong passive revenue stream for the band or label, and proactive marketing opportunities for a live performance ("we just played a cut from our new album, you can purchase it right now from our mobile website!")


• Industry participants are already aware of the importance of the electronic press kit, or EPK. When I'm Mobile provides an MPK, or Mobile Press Kit, which can be used from anywhere and does not require a computer to be present.


• Band members, managers, venue owners, booking agents, etc. can add or update tour dates right from the phone, and the info will immediately be viewable across all versions of the webiste.

Independent Film industry:

• Imagine being able to send anyone to your website, at any time, no matter where you or they are, with or without a computer, and they can view any information you want, including video clips, of the movie you are promoting and for which you are seeking funding/distribution/etc.
  
  The indie film industry is facing much of the same challenges as the indie music industry: a strangle-hold on the distribution channel by the oligarchy that is the major studios. The When I'm Mobile web experience provides an easily usable alternative and enables you to get your promotional content out there efficiently and effectively.

Restaurant industry:

• provide easy access via anyone's mobile device to location (with interactive mapping), menus, open times, chef book sales, etc.


• extend the excellent customer service you strive to provide at the restaurant, before the diner even walks in the door


• update the menu or wine list from the mobile device, without having to contact anyone or wait until there is a computer available

Real Estate industry:

• update a listing on the spot, and have the info immediately viewable by prospective buyers visiting the computer website


• have easily accessible content for listings available on any phone, so prospective buyers have access to this content at all times

A conversation with When I'm Mobile around your particular organization's needs will surely yield other advantages and innovations we have not even discovered yet!