NOTE: This is a walk-through of When I'm Mobile's first mobile website.
Consider this to be a representative sampling of the innovations we can provide. There are other sites, and further innovations, which should be experienced first-hand by visiting the Portfolio page of www.whenimmobile.com on your mobile device.
The purpose of the walk-through is to describe the functionality of When I'm Mobile in some detail. Nothing can replace the experience of using our websites on the mobile devices themselves.
Right at the outset, the When I'm Mobile website brings the mobile audience a valuable and rich experience. The design considerations have taken into account that the audience expects and needs a different type of interaction than he or she would when at a computer. Pages load quickly, they are formatted for the screen, and what is there is what is supposed to be there, nothing more, nothing less.
The music website concept was designed from a fan's perspective: we want to know who the band is, we want to hear the music, we want to know when we can see a show, we want to read some press. We don't want to wait too long or search too hard for this information. We are out and about in our busy day, paying for our data plans, and our phones' data connections are often slow.
iPhone owners will notice that the webpage is already at full-size. Text is immediately readable and links are usable, eliminating the need to pinch or tap on a section of the website to determine what's there. This saves time and effort for the audience, who would rather spend that time using the site's content than trying to find it.